SEO Praha

How we Create and apply an Effective SEO Strategy for your business with digital marketing specialist

Seo strategy in digital marketing

Search Engine Optimization Services steps to optimize your website:

Before you start, you should understand that the top 3 ranking in every major search engine and directory is an achievable goal. However, ranking results change week to week due to competition. Maintaining a top organic SEO ranking requires constant keyword monitoring and information rework. Search engine optimization is an ongoing process. Primedia is the right Web marketing specialist who can bring your website to the top ranking positions organically. Generate High Quality Leads with SEO strategy with digital marketing specialists from Primedia.



Phase 1: Discovery

In this phase we learn about the client's business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project. Marketing manager.

Keyword Research

Define potential target keywords based on business goals outlined in the Project Brief and opportunities found in the SEO Audit. Waiting for client approval or suggestion.  Associate

IA Overview (optional)

Produce suggestions for improving site performance based on user experience and navigation. Tech specialist

SEO Audit

Create baseline for current website SEO performance based on clients' data, analytics and onsite & offsite factors. Tech specialist

Competitive Analysis

Define SEO competitors based on Keyword Research and determine areas of opportunity and risk - Associate


Phase 2: Strategy

Create a comprehensive SEO strategy and project plan that clearly outlines deliverables and measurable business goals

On-site Strategy

Document an actionable plan to introduce changes to the website code and content to optimize it for search engines 

Content Strategy

Create a schedule of content to be created for the website, outreach campaigns, press releases, and social media. Content Specialist

Phase 3: On-site Optimization

Implement recommendations from the On-Site Strategy & Content Strategy through development or collaboration with the client

Content Implementation

Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document by the Content Specialist

Technical Implementation

Implement edits to the website code based on the On-Site Strategy. This includes changes to page elements like meta information, canonical tags, no-follow links, and internal links. It also encompasses revamping site-wide elements like a domain's robots.txt file, sitemap, Google Analytics account, and the domain's connected Google Webmaster Tools account. It can even go so far as to involve changes to social media strategy.


Phase 4: Content Marketing

Content Creation

Regularly create quality content based on the Content Strategy - Content Specialist

Influencer Outreach

Contact potential partners with the goal of publishing content on their websites that include links to the client's website - Digital marketing specialist

Social Media (optional - extra cost)

Encourage audiences to share and discuss content related to a client's business. - Social media marketing specialist


Phase 5: Analysis & Reporting


Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results

Monthly Performance Report

Document current standing of goals, campaign metrics, tasks completed, and plan for the following month - Analysis Specialist

Quarterly Review

Comprehensive overview of campaign and adjustments to the project plan based on the results achieved - Analysis Specialist



SEO strategy
SEO strategy

Grow Your Sales (Not Just Traffic)

By performing keyword research that focuses on industry language and searcher behaviour organic search companies are able to focus on bringing in the right kind of traffic.

The Numbers Speak for Themselves

Organic Traffic that comes from internet searches represents an enormous percentage of online browsing. Search engines are everywhere now - people perform searches on Google, Bing, Facebook, Amazon, Baidu, etc. all the time. These resources are so ingrained in web browsing behaviour that they still easily represent the largest marketing channel in the world, as well as the type with the highest ROI.


What is the amount of the monthly SEO services? 

It is an individual price based on the time required and corresponds to the number of hours for a given project. The lowest price is EUR 250 / month for a website.

How is the price of the monthly flat rate determined?

Small web presentations with a local focus, which have low competition, are less time-consuming and website optimisation is easier, so the price is lower. On the other hand, there are large e-shops that offer a large number of products, the focus is on many keywords and at the same time there is a lot of competition on the Internet. For large projects, experts who are specialists for each given channel of internet marketing, must be approached with the best care.


How do I know that I am paying for the work done?

At the beginning of each month, we regularly create an overview of the work done and all the necessary information so that the client can be sure of what is happening and where it is going.


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